Sokin becomes Official Global Payments Partner of The British & Irish Lions Men’s Team
UK headquartered payments fintech Sokin, has today announced that it has become the Official Global Payments Partner of the Qatar Airways British & Irish Lions Men’s Tour to Australia 2025
The partnership will see Sokin provide the Lions with international payments and foreign exchange requirements.
With the tournament set to begin later this week, Sokin’s branding will feature prominently on the players shorts, LED boards within the stadium, at every match and across official interview backdrops.
Sokin has expertise in supporting the global sport industry, having previously partnered with a range of top European football clubs and their existing partnership with the Premier League’s, Nottingham Forest.
Now enabling more than $4.5 billion in transactional volume per year, this milestone further cements Sokin’s position as a critical payment partner for businesses across a wide range of industries from freight and logistics to internationally recognised sport’s teams.
James Hannaford, Chief Growth Officer at Sokin, commented:
“Partnering with The British & Irish Lions is a powerful sign of intent for Sokin as we continue our rapid global expansion and launch in Australia. This partnership highlights the growing strength of our brand and underscores our commitment to redefining global business payments. With a presence in key international markets and alignment with one of sport’s most respected teams, Sokin is making a bold impact on the global stage.”
Tom Halsey, Chief Commercial Officer at The British & Irish Lions, said:
“It is great to welcome Sokin to The Lions family as we get ready to head to Australia this summer. There is nothing in world sport quite like a British & Irish Lions Tour and the cross-border and global nature of a Tour means that partners like Sokin are a perfect match.”
About The British & Irish Lions
The British & Irish Lions is an iconic sporting brand in the world of rugby. Every four years, the Lions Men – the best of the best selected from England, Ireland, Scotland and Wales – travel to the southern hemisphere to take on Australia, New Zealand, or South Africa on landmark tours.
The British & Irish Lions has announced the initial details of a historic inaugural Lions Women’s Tour with the best women’s players from England, Ireland, Scotland and Wales traveling to New Zealand to play the current world champions in 2027. The British & Irish Lions will continue to collaborate with all key stakeholders, including its constituent Unions, World Rugby, and the various leagues to finalise full Tour details.
The Lions is the pinnacle of players’ careers, a once in a lifetime experience for fans and leaves an enduring legacy wherever the team visit.
The Lions foundations are strong, built upon 130 years of history and tradition with tours taking place regularly since 1888.