Sokin unveils new brand campaign empowering modern business leaders to move faster
Sokin, the next-generation global payments provider, today announced the launch of a new brand campaign, designed to empower modern finance directors and business leaders to focus on what matters most – driving their business forward. Recognising that today’s leaders are under increasing pressure to deliver strategic growth while navigating outdated processes and inefficient systems, Sokin’s campaign positions its innovative payments platform as the catalyst for change. With tools designed to simplify and accelerate cross-border transactions, Sokin enables businesses to operate with the speed, efficiency, and precision needed in a global marketplace. At the heart of the campaign is one of Sokin’s core brand assets: the cheetah. As the fastest land animal, the cheetah becomes a visual metaphor for Sokin’s promise – delivering fast, efficient, precise, and powerful cross-border payments for modern leaders who want to get ahead.
"Our mission is to remove the barriers that slow businesses down." said Vroon Modgill, CEO of Sokin.
"We know finance directors and business leaders want to focus on the big picture – not waste time wrestling with systems that weren’t built for global growth. This campaign reflects our commitment to helping them thrive, with payment solutions that are as fast and powerful as the cheetah that represents us."
The new campaign will roll out in Australia, Canada and the UK, across TV, digital and social media